The innovation also leads into having to draw our selling point in an image that reflects our emotions and those of our customers, more and more selective, doubters and critics.
Innovation leads us to know yourself and then learn our store, that will be a reflection of our values. A store with innovative design, with colors and lights, which enhance our target customers and ourselves in the first place. Our environment will be a very personal one, with techniques of visual merchandising and design in line with our values and emotions.