8.
The Price-Value Hypothesis demonstrates the Dynamics.
The abscissa in the diagram of The Evaluating Audience represents value as
well as price (See 3.!) both being measured in currency. The valuing of the buyers
is shown as a distribution, whereas the price asked is momentarily set. With
the two actors in the same diagram, the distribution of buyers will be cut by the
seller’s price line: the Price-Value Hypothesis, PVH. The part of the population to
the right of the price line represents actual buyers in this very moment (See 3.!),
while the one to the left is merely potential buyers (See 7.!). The population to
the left of the price line would have a number of reasons for not finding the
product being worth its price; it is not available, they just bought one, it is functionally
non-satisfactory, it is just not attractive, they don’t have the economic
resources or priorities, etc. The PVH can be used for a systematic, dynamic analysis
of the consequences of changes in price, evaluation and awareness.