We have assumed that the residual value of the
all-electric car will be zero when the battery
warranty expires. Due to the high utilization
degree of the all-electric car in this business
model this occurs after a very limited time
period. If the daily driving distance of the
subscriber is 50 km the battery warranty will
expire after only 40 months. The fast deprecation
enhances the impact of the relatively high
purchase price of the all-electric car in the
calculations. If the purchase price is reduced by €
4.400 (equivalent to the Swedish super green car
bonus) the subscription fee would be able to
compete with the cost of car ownership up to a
daily driving distance of 66 km.
In addition to the factors discussed above the
business model competitiveness is also affected
by the relative difference between fuel price and
electricity price, the interest rate and other
external factors, but the impact of such factors
are of much less importance