The health ministry's 44-second video shows people approaching a cigarette kiosk, but instead of requesting a particular brand they ask the assistant to give them a serious health problem, The Korea Times reports. "Give me a lung cancer," one person says, before the shop assistant hands them a pack of cigarettes. The advert has been running since 16 November as part of the "Smoking is a Disease" campaign. But it has riled the country's largest smokers' group, an online community called I Love Smoking, which has previously challenged government policies in court.