Knowledge-based trust emerges through partner interactions as they learn about each other and develop trust around norms of equity.
4 Deterrence-based trust entails utilitarian considerations that lead affirm to believe that a partner will not engage in opportunistic behavior because of the costly sanctions that are likely to arise.
5 Good-will trust refers to the belief that a partner inter intends to alliance its resources and capabilities rather than engage in opportunistic conduct.
6 Competence trust pertains to the belief that a partner does possess enough resources and capabilities to meet the agreements of the alliance contract.
7 Calculative trust entails the belief that the possible gains realized through the alliance outweigh the possible costs.