Source 62% of companies plan to implement an Omni-channel strategy. 70% of companies consider Omni-channel marketing to be very important.Whether it is B2B or B2C, the modern purchasing behavior is largely driven by personalized engagement – and this is where this technique takes the cake. It lets the customer control the buying process and steer it in whichever way (s)he likes.
The point is that through this, no selling or engagement opportunities are lost and the companies get to know their customers better. 78% of companies currently realize or expect a sales lift with an integrated Omni-channel marketing strategy.
Be highly personalized 49% of customers are comfortable with brands collecting personal data. They expect interactions to be real-time and tailored as per their buying preferences and transactional history.