• Business-focused and fitted with their profit-making and social responsibility
objectives
• Rapid, straightforward and participatory in linewith limited resources
(i.e. time and money) and staff capacity
• Embedded into their existing operations and procedures using a familiar
language for the local tourism context rather than being a separate
process using the jargon typically associated with academic
research and SIA
• Build the capacity of their staff so that they could carry out SIA activities
independently (i.e. without an external expert) in the future.