Since the late 1990s, online shopping has taken off as an inc
sified products on the Internet. Given that how to attract and
ers, research on the antecedents of consumer acceptance of
e has yet to be a holistic view of online shopping acceptance
onducted an extensive survey of extant related studies and sy
M (Online Shopping Acceptance Model) to explain consu
ey reveals that a myriad of factors have been examined in t
factors have been reported. The proposed model helps reco
ine of research, and shed light on future research directions.