Monitor-the-business data: Presented to end users for reporting and
decision support, such as your financial dashboard. The data is cleansed
to enable users to better understand progress and evaluate cause-andeffect
relationships in the data.
A data asset is the result of taking the raw material from the run-the-business
data and producing higher-quality-data end products to integrate the business
and monitor the business. Your data warehouse team should have the
mission of providing high-quality data assets for enterprise use.