Promotions in the marketing mix of Pizza hut - Pizza hut is known to be a smart promoter for its own products. The ATL promotions mostly concentrate on introduction of new products as well as to build brand equity. During festivals, the ads take a different route and promote discounts and offers on products to attract customers. At the same time, pizza hut does several enterprise discounts as well and gives discounts to corporate customers. Finally, the success of the chain depends on local marketing. And local marketing depends on the local pizza hut outlet which may use BTL activities like hoardings, newspaper inserts, guiding customers to the outlet and lollipops.