Mathews is a household name in the bowhunting world. As the company’s sole designer, McPherson strives to make his bows better while also making them simpler to use. He is committed to this continuous innovation, which is also one of the company’s core values. He and his team are continually working to introduce new designs, technology and products. And they have been successful in doing so. Mathews revolutionized the industry with its Solocam® single-cam technology, making a bow that is lighter, faster, quieter and more accurate. McPherson has also created a parallel limb design, instead of an arch design as found in other products. These are the types of innovations that his company has implemented throughout the industry.