Customer Database
Computers are also widely used to automate the collection of customer information. For example, when booking online, the customer’s information is collected and stored on a computer.
Advantages of Customer database
- Saves time
Storing the customer’s information in a database allows this information to be retrieved or updated very easily and quickly.
- Data mining
Data mining refers to extracting information form data. This information helps to reveal hidden in the data that can be used to predict the future.
Disadvantages of Customer Database
- Cost
The equipment and software to support a customer database may be expensive.
- Cost of failure
Storing the information in a customer database may lead to a high cost of failure when the database is down.