When it comes to advertisements, language, discrimination and sex, are among the most complained about issues.
The Advertising Standards Bureau has released a list of the top 10 most-complained-about ads so far in 2015.
Complaints have regarded everything from adultery and swearing, to man-on-man kissing and a woman licking chip flavoring off a man’s lips.
Between January and June, the Bureau has received over 2700 complaints. Here is a list of the ads viewers found the most offensive.
1.Holden Colorado 7
Number of complaints: 161
This Holden TV ad features a young boy mimicking his father who is complaining about “bloody caravaners” while he is driving.
The most complained about ad featured a young boy mimicking his father and using the phrase "bloody caravaners".
Complainants were concerned about the child swearing, but the board found that the word “bloody” was a commonly accepted colloquial term, which wasn’t said aggressively. The board decided to dismiss the complaints.