As the concept is very new and almost not properly known in CM industry it became time consuming to get the questionnaire survey to be completed.
Analysis
LM perception was evaluated by taking average of the rating scores given by different respondents in a Likert type five-point scale. Average score was considered as indicator for degree of weightage for each perceptions (Fig. 1). For each respondent’s evaluation, average score under each functional area is calculated. Then, mean and standard deviation were