The inconsistency of customer service is a problem for every sales organization. By understanding the benefits of service enthusiasm and the rewards of proper spirit, the sales organization can ensure consistency and exceed customer expectations.
Customer Expectations
A salesperson must meet the needs of his or her customer. At a minimum, customers expect a warm and friendly salesperson. Buyers have enough things going on during their day that it would not be a plus to have to deal with a surly salesperson. Warmth and friendliness are the building blocks of a successful relationship.