In the selection equation, it was found that the
consumers who lived in a large city for a long time and
therefore expected to have the habit of purchasing frozen
products had a higher probability of purchasing potatoes.
The coefficients of these variables were found to be
positive and statistically significant. In a study by
Dasgupta et al. (2000) on frozen seafood products, it was
found that living in provinces had a positive effect on the
probability of purchasing seafood products. In contrast,
Manrique and Jensen (1998) reported that living in large
cities had a negative effect on the probability of
purchasing seafood products. In Turkey, a study by
Vuru (1997) reported that as families’ duration of living
in large cities increased, the ratio of consuming and
purchasing frozen food also increased.