Mobile internet transforms property industries
Across the emerging markets, more and more people are switching online every year. But the internet revolution in emerging countries has been different to the digital wave that already swept the developed world. For many people in these regions, the first time they access the web they will be using a mobile device or smartphone. This trend has been particularly pronounced in Latin America. Over the past six months, more than 1.1 million sessions on the Lamudi Mexico website were carried out using mobile devices. In Colombia, over half (51.25 percent) of new sessions on the Lamudi.com.co website come from mobile devices. For those working in the real estate industry, this means their focus for 2015 must switch to mobile for marketing their properties and reaching the maximum number of potential customers.