Also, we saw how communication around instagrams can simultaneously take
place on other social media platforms in ways that affect
subsequent instagramming. Connecting Instagram to other
social media like Twitter and Facebook makes it possible
for the conversation around instagrams to continue and
spread beyond the Instagram platform. It is therefore important
to avoid considering the practice of instagramming
as activity that solely occurs within Instagram as an isolated
platform. Some aspects of the described phenomena are
specific to Instagram while others could be generalized to
other social media.