support of relative units, sufficient resources, user participation, familiar technology,
developing team skills, and data resource system could help successful establishment of
data warehouse system. Chase (Bank) has a data warehouse to support Customer
Relationship Management functions. The core system is the database for all data in the
bank. With data acquisition and analyses, the data could be transmitted to all branches for
business applications (Newell, 2000). Some key success factors contain understanding
strategic objectives (Somers, 1999) and business information (Foong, 1999).