The three main groups of VRS users are customers, members, and store personnel. A customer is anyone who is not a member. The customer can only search through the video inventory. The amount of product training needed for a customer is none since the level of technical expertise and educational background is unknown. The only skill needed by a customer is the ability to browse a website.
Member is someone who has registered with VRS. A member can rent videos and pay fees online. As with a customer, these activities require no product training since the level of technical expertise and educational background of a member is unknown. The only skill needed by a member is the ability to browse a website.
The store personnel are divided into two groups: the clerk-level personnel and owner-level personnel. Their educational level is unknown and both group needs little to no training.