Results
Sample description
Respondents ranged from 16 to 68 years old (mean = 35 years) and were predominantly (96%)
male. The majority were UK residents, though 18% came from other European nations and 14%
from North America (14%).
Seventy-one percent of respondents joined MyFC before the plan to purchase EUFC was
announced in November 2007, though just 23 (4.6%) were EUFC fans before the club was finally purchased by MyFC. Ninety-one percent claimed to support another team as well as
EUFC; predominantly English Premier League or Football League teams. However the nature of
this support for other teams tended towards the passive, with 57% having not attended any home
games in the most recent season. Active support for EUFC was weak, with under 10% attending
5 or more matches in the 2007/08 season though, of those who claimed to support another team,
33% would now support EUFC if they played that other team.
The most popular primary motivation for joining MyFC was the uniqueness of the project (50%),
followed by the desire to take part in democracy in football (18%) and curiosity (12%). Threequarters
felt that MyFC had met expectations regarding their primary reason for joining.
However, at the time of the survey, only 52% were anticipating renewing their membership -
eventually, of the 319 members for whom we had subsequent renewal information, 62% did
renew. A series of chi-square tests did not find evidence to reject the null hypotheses of no
association between any study variable and the presence of actual renewal data.
ResultsSample descriptionRespondents ranged from 16 to 68 years old (mean = 35 years) and were predominantly (96%)male. The majority were UK residents, though 18% came from other European nations and 14%from North America (14%).Seventy-one percent of respondents joined MyFC before the plan to purchase EUFC wasannounced in November 2007, though just 23 (4.6%) were EUFC fans before the club was finally purchased by MyFC. Ninety-one percent claimed to support another team as well asEUFC; predominantly English Premier League or Football League teams. However the nature ofthis support for other teams tended towards the passive, with 57% having not attended any homegames in the most recent season. Active support for EUFC was weak, with under 10% attending5 or more matches in the 2007/08 season though, of those who claimed to support another team,33% would now support EUFC if they played that other team.The most popular primary motivation for joining MyFC was the uniqueness of the project (50%),followed by the desire to take part in democracy in football (18%) and curiosity (12%). Threequartersfelt that MyFC had met expectations regarding their primary reason for joining.However, at the time of the survey, only 52% were anticipating renewing their membership -eventually, of the 319 members for whom we had subsequent renewal information, 62% didrenew. A series of chi-square tests did not find evidence to reject the null hypotheses of noassociation between any study variable and the presence of actual renewal data.
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