Strategic Report
Acquisition of Naked Wines
THE START OF AN
EXCITING JOURNEY
In April 2015 we acquired Naked Wines,
a customer funded international online
wine business to create an international,
multi-channel specialist wine retailing group.
The transaction creates a significant strategic opportunity
for both businesses by sharing complementary strengths:
Naked Wines’ online and e-commerce skills and Majestic’s
national store network. The transaction also opens up
attractive international growth in the USA and Australia.
Majestic and Naked Wines will continue to operate as
independent brands.