Nation Branding
There are many scholars that have defined the concept of Nation Branding. In general, its definition is
close to the place branding or it can be defined as a special area of place branding. (Szondi, 2008) To
straighten out, the similarity is Nation branding, place branding and city branding are sharing the simple
meaning that the way of employing corporate branding techniques to countries (Lee, 2007) Moreover,
Nation branding can be referred to mere application of branding strategies and also can be used as a
tool for nation states. It also focuses on using marketing communication techniques and applying it with
branding in order to promote the nation image to other countries. (Szondi, 2008) The other concept of
Nation branding Dinnie has given is the blend of multi-dimensions of the elements that help the nations
offer their target audiences with cultural grounded the differentiation and relevance (Dinnie 2008,
p.15).
Nation BrandingThere are many scholars that have defined the concept of Nation Branding. In general, its definition isclose to the place branding or it can be defined as a special area of place branding. (Szondi, 2008) Tostraighten out, the similarity is Nation branding, place branding and city branding are sharing the simplemeaning that the way of employing corporate branding techniques to countries (Lee, 2007) Moreover,Nation branding can be referred to mere application of branding strategies and also can be used as atool for nation states. It also focuses on using marketing communication techniques and applying it withbranding in order to promote the nation image to other countries. (Szondi, 2008) The other concept ofNation branding Dinnie has given is the blend of multi-dimensions of the elements that help the nationsoffer their target audiences with cultural grounded the differentiation and relevance (Dinnie 2008,p.15).
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