Later in the century the morris became attached to village fetes, and the May Day revels; Shakespeare says "as fit as a morris for May Day" and "a Whitsun morris dance. . William Kemp danced a solo morris from London to Norwich in 1600. Morris Dancing was popular in Tudor times. However under Cromwell it fell out of favour and was actively discouraged by many Puritans. The ales were suppressed by the Puritan authorities in the seventeenth century and, when some reappeared in the late seventeenth and early eighteenth centuries, they usually had associated dancing.