Intangibility cont… Place: the exterior and interior should have clean lines. The desks should be properly placed and the traffic flow should be planned carefully, waiting lines should not get overly long. People: Personnel should be busy, but there should be a sufficient number of employees to manage the work load. Equipment: Computers, copying machines, and desks should be and look like “state of the art”. Communication material: printed material, text and photos should suggest efficiency and speed. Price: the company could advertise that it will give some incentives to customers if the product or service not delivered/offered on time. – For example: pizza hut, if unable to deliver the pizza in 20 minutes then the pizza will be free. Banks could advertise that it will deposit RS. 50 in the account of any customer who waits in the line for more than five minutes