Self-operated
The owner or organisation manages the operation themselves. It could be a small, large or a
franchised situation
2.2 Franchise agreement
Ninemeier (2000) explains: ‘ With a franchise, the franchisee (the owner of the facility) pays fees to the
franchisor (or franchise company) in exchange for the right to use the name, building design, and
business methods of the franchisor. Furthermore, the franchisee must agree to maintain the
franchisor’s business & quality standards’