2. What are Functions (uses) of PR?
Community Relations. Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates.
Employee Relations. Maybe the most important resource that a company has are its employees and the customer service.
Product Public Relations. When new products are introduced to the market the role that public relations plays is crucial for creating awareness.
Financial Relations. This function involves communication with the wide variety of individuals and groups that the company deals with in the course of its operations.
Political and Government Relations. Public relations in politics may have to stage debates and seminars for government officials.
Crisis Communications. When anything untoward happens like an accident in a production plant it is the job of public relations to provide honest and accurate information.