CASE STUDY
Nissan Background Nissan Motor Company runs a large number of websites around the world at guiding their customers in their vehicle ai visitors to their site purchase decisions. Nissan offers the a variety of resources to help them choose, includin and test drive king services. hese websites are therefore not merely e-commerce sites. Nissan wanted to chieve more than just tracking simple goals and had the ambition to understand eir visitors' preferences around the cars on offer, for instance what car models nd colours were the most popular.