Six hundred forty-nine German-speaking respondents were invited to participate
in an online survey about ‘candy products and brands’. No incentives were offered for participation. The link to the survey was distributed via postsUniversity-Websites, and on social media platforms. Respondents were randomly assigned to one of the groups (control, halal or kosher). As the focus of this study is the exploration of religious labels and how they are perceived bmembers of other religious groups, we only included non-Muslim and noJewish respondents, resulting in 616 cases for the further analyses. For the purpose of this study, the groups represented by the religious logos, Jewish and Muslim, are considered the ‘out-group’ and members of neither Jewish nor Muslim groups are considered the ‘in-group.’ The final sample consists of 64.9% females, and the average respondent age was 26.1 years (SD = 8.1). 64.4 % were students, 18.3 % employees, 4.1 % civil workers, 4.4 % self-employed and 8.8 % stated having another job.