1. Look at a-f below. Which of the words in italics
1 says that something is a possibility?
2 suggests that something is a good idea?
3 describes an ability?
4 describes a responsibility?
5 tells us that something is essential?
6
says something isn't necessary?
You
don t need to worry about your competitors.
Brands must have USPs.
Managers have to know how to position their
brand in relation to the competition.
Managers should relate the brand's values in a
meaningful way.
A brand manager can keep the brand healthy.
This may mean changing your message.