The factors that we use in Psychographic Segmentation are Social Class and Life style. In the part of Social class, our products position is in the mass market so no matter our customer are upper class, middle class or lower working class, all of them can using our service. In the part of life style, we focus on the customer who always eating outdoor, always in hurry and in kind of Middle Majority, that means the people who not too strict to pay the money in order to satisfy themselves.