Despite the emergence of new technologies such as
movie downloads and online movie purchases, the online
rental business remains popular. The United States (the
world's largest market for video rentals) and Europe generated
more than $1 billion in consumer spending in
this area in 2005.!OBy the end of 2005, there were about
6.3 million online DVD rental subscribers in the United
States and Europe." The United Kingdom dominates
the European market, followed by Germany and thriving
markets in France and Scandinavia. The online sector
already accounts for more than 1 in 10 video rentals