Coca-cola was launched in the 1880 s. By 1980,it had been the most
popular
soft drink in the world for nearly 100 years. However,by that time coke had more competition, and its sale figures stared slipping. In an effort to boost sales , coca-cola created a new, improved formula. This new formula was tested in 200,000 taste tests, and the results were clear. Most people much preferred the flavor to the original coke. The coca-cola
company decided to stop producing the formula they hed been using for 100 years and to replace it with new coke. This was an enormous marketing mistake. Pepopkle were outraged that the original coke was no longer available, and new coke was a flop. Coca-cola executive must have been surprised! They had to get rid of new coke quickly and bring back the original formula.