Packaging optimization and judicious use of plastics from fossil fuels are two pressing tasks for the tomorrow's research in food packaging. Biopolymers certainly represent a potential option to achieve this goal. Pullulan, in particular, offers important advantages over other polysaccharides and proteins due to its incomparable physicochemical properties. Unfortunately, its high price restricts its use to laboratory-scale or pilot-scale applications. Market penetration of already-existing technologies involving pullulan forcefully passes through two main tracks, namely improvement of the production process and enhancement of its multifunctionality. Therefore, innovative industrial applications can be reached if researchers at both the academic and industrial level are be able to find inspiration to creatively develop new routes and strategies enabling the generation of new high-performance pullulan materials with a higher level of sophistication. In such an endeavor, it is of paramount importance to aim at recyclable, environmental friendly, energy-saving, reliable, and cost-efficient solutions.