Nissan is a global company that provides uniquely innovative products and services to customers all around the world. It is also a quintessentially Japanese firm, with all the dedication to manufacturing excellence, humanresource fostering and hospitality that this represents. By combining our two sets of traits at a high level—our diversity as a global actor and our strengths as a Japanese company—we aim to lead the industry as a truly global firm born in Japan. The foundation for these efforts is the Nissan Way. This is crystallized in the mindsets and actions of all employees who create value for the company. The Nissan Way is the genesis of our corporate culture and a way to win the universal trust of customers in our brand. Nissan’s goals are to constantly create future-oriented innovation from within and to foster a robust corporate organization that produces steady results.