Outstanding Customer Relationships through Extraordinary Service
Transactional Relationship
An association between a business and a customer that relates to a purchase or a business deal
Beliefs about Exceptional Customer Service
Small firms possess greater potential for providing superior customer service than do large firms.
Superior service creates customer satisfaction.
Customer satisfaction results in a positive transactional relationship.
Positive relationships lead to increased firm profits.
Managing Customer Satisfaction
Providing the most basic benefits of the product or service.
Offering general support services, such as customer assistance.
Setting up a system to counteract customers’ bad experiences.
Delivering extraordinary services that excel in meeting customers’ preferences and make the product and/or service seem customized.