This research aims To study the factors that influence demand through the acquisition of E-Commerce system of Phuket Rajabhat University. To compare the factors of demand that affects their purchase through E-Commerce between male and female students of Rajabhat Phuket population in this research, including university students Phuket 368 was used in the research. A questionnaire The statistics used for data analysis, frequency (Frequency), percentage (Percentage) Average (Mean) and standard deviation (Standard Deviation)
results showed that. Overall, the respondents were students of Faculty of Education. The third year students earn 5,001-10,000 baht mainly used to purchase through E-Commerce system as purchases of advertising. The frequency of purchases two times per month. Order via Facebook by purchasing at a clothing category. costume 500-1999 baht per price and be paid via bank is most
respondents overall income of consumers. Most consumers must have sufficient income to purchase through E-Commerce system, the price of other goods. Consumers are interested in shipping without charge. Making consumers decide to buy more goods. The consumer tastes Consumers interested in buying a product from a reliable website. The population Consumer interest in convenience shopping. And the other factors Consumers buy from a site that is safe payment.