Traditional postpartum practices are widely followed by northeast ( Isan) Thai women. Poverty, low education, physical distance, inconvenient accessibility to biomedical health care, and influence of seniors in the family kept voices of these women unheard. The purposes of this interpretive phenomenological study are to understand the lived experiences of first-time mothers who follow traditional postpartum practices, to explore the setting of practices, and to reveal how family generates and transmits practices to new mothers. Study was conducted in Sirindhorn district, Thailand, from October 2008 to September 2009. Sixteen pregnant women during third trimester with uncomplicated pregnancy were recruited from prenatal clinic. Data was collected using three methods including two in-depth interviews, several participant observations, and a demographic form. Within-case, across-case, and thematic analysis were used to investigate meanings of traditional practices.