There is a special relationship between process and product innovation.
The term disruptive innovation includes radical innovations within organizations
that disrupt the way business is normally conducted. In the next
chapter we will examine the innovation process and how organizations
can enhance their innovative capability by managing it properly. We examine
some of the change techniques that can support the application of
innovation and also the impact organizational culture may have on nurturing
innovative capability. The chapter also looks at innovation investment
and some common reasons why innovations fail.