The United States and the world at large are currently trying to recover from a housing bust and a
financial meltdown. Small businesses, with their creativity and innovation, have the potential to reverse
the course for any economy. The largest percentages of entrepreneurs are micro enterprises which may
hold the key to economic revitalization. This study focused on the success and challenges facing these
emerging businesses. The study found several interesting and statistically significant differences based on
gender, ethnicity, sales volume, years in operation and type of business. Not surprisingly, given the
current economic malaise, the national economy was perceived to be both the most important success and
challenge factor. Perhaps most surprising was healthcare which was ranked fifth. The study emphasizes
the importance of entrepreneurship to any economy, especially the United States, in their revitalization
efforts.
The United States and the world at large are currently trying to recover from a housing bust and afinancial meltdown. Small businesses, with their creativity and innovation, have the potential to reversethe course for any economy. The largest percentages of entrepreneurs are micro enterprises which mayhold the key to economic revitalization. This study focused on the success and challenges facing theseemerging businesses. The study found several interesting and statistically significant differences based ongender, ethnicity, sales volume, years in operation and type of business. Not surprisingly, given thecurrent economic malaise, the national economy was perceived to be both the most important success andchallenge factor. Perhaps most surprising was healthcare which was ranked fifth. The study emphasizesthe importance of entrepreneurship to any economy, especially the United States, in their revitalizationefforts.
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