Much of formula 1's current success comes from its expansion to global markets. Although most races are in europe, today there are races in the Middle East and Asia. Companies support worldwide expansion because it gives them new customer in emerging markets. They can push their brand globally. Many companies have already invested in formula1's most recent host location, including Bahrain , Adu Dhabi and singapore. As a result , they have been able to expand their business to the Middle East and Asai . These areas of the world are full of bussiness opportunities , and formula1 racing has bought them more graowth and success . Expanding overseas also shows that your company has a global message, which is important in to day's global economy