• STRONG POSITIONING |Good taste at an affordable price.
• DISCLOSURE | First and remains the only truly global beer brand in 178 countries around the world and known by everyone.
• HIGH BRAND RECOGNITION | Everybody knows the brand due to successfully realised marketing campaigns.
• CONTINUOUS EXTENSION | Continuing to increase our presence within emerging markets (Africa, India, Asia & Latin America) which will contribute to our on-going global growth.
• INNOVATION | Concentrating on continuous growth of the product portfolio (e. g. Cider)
• SOCIAL RESPONSIBILITY | Showing society it is caring about society, sustainability and protecting the environment