Magnum can be marketed with IMPACT using both traditional media, TV, radio, outdoor media and magazines. But what makes Magnum accomplished a lot. The use of digital media Which is the Word of Mouth or Mouth to Mouth traditional but flows more quickly than most. Prior to Alonso's products sell out really.
The people of Thailand are using Facebook to 15 million people in this age is lower than 40 years, which is the target group of the 87% and magnum behavior of people in Thailand also likes to hit like he likes to share photos like the maned icon makes the news spreads quickly.
In addition to using 5 ambassador Then came the stream. Unilever also create another layer stack. A group of people as "O pinion Leader" in various circles. Received attention from society as celebrity blogger hit DJ, radio presenter, fashion designer, television filming businessman with a Magnum ice cream to taste. To these men represent those who enjoy ice cream, Magnum posted on the social media.
Social media marketing tool that generates well. Use no more money However, it requires a highly creative. Make sure to choose a targeted marketing tools, such as the case of Magnum used. Instagram and Facebook to reach its target audience is young people who are working and students at an early age.