First, in a nice intro paragraph, explain your reasons for studying abroad. Just give a general overview since you’ll be getting into the specifics later in the essay. Include why you want to go abroad, what originally interested you in going abroad, what school you plan on attending, along with anything else that seems relevant.
Academics are always going to be number one in the minds of your deans, advisors and faculty, so it’s not a bad idea to go there next. Explain how going to class in a different culture will expand your capacity to learn and interpret new information. Let them know if by going abroad, you’ll be able to complete certain requirements for your major or just make progress toward your degree in general. Be sure to mention if there are classes offered abroad that aren’t available at your home school.
Next, go into depth about why you chose the location and the school that you did. Does the school have a great reputation internationally? Do you have family roots in a particular country? Really get into the fact that you want to explore the specific culture of that country or region. The more sincere and direct you are about why you want to go where you’re going, the more likely the study abroad admissions staff will approve your application.
Don’t forget to include personal reasons and interests as well. You still need to be selective in what you write – the study abroad admissions office will need to see that you’re mature enough to live in another country, but don’t be afraid to go beyond academics. One of the biggest reasons I went to Scotland was because of golf, and I wrote that in my essay. I didn’t say I wanted to wake up and be lazy on the golf course every day. I explained that golf is a huge aspect of Scottish culture; it holds a different place over there than it does in the States, and it would greatly help me integrate into the local culture.