After the first contest, the bikinis were replaced by swim wear. With the advent of television, the popularity of the pageant grew constantly. The BBC began broadcasting the competition in 1959. The organizers decided to reposition the pageant with the slogan Beauty With a Purpose in the 1980 to keep the event in sync with the times. The tests of intelligence and personality were added. The objective was to make the event politically correct.
After the first contest, the bikinis were replaced by swim wear. With the advent of television, the popularity of the pageant grew constantly. The BBC began broadcasting the competition in 1959. The organizers decided to reposition the pageant with the slogan Beauty With a Purpose in the 1980 to keep the event in sync with the times. The tests of intelligence and personality were added. The objective was to make the event politically correct.