stakeholder’s role and interest in film tourism planning varies, and thus the level of involvement
and participation in the planning process differs. For the purpose of the following
discussion, not all key stakeholders are investigated in depth. The focus here lies in four of
the key stakeholders—DMOs, film industry, tourists and community. DMOs play a central
role in sustainable film tourism development as among their key roles is the management
of relationships between stakeholders and the marketing and promotion of a destination.
With regard to the role of marketing, the consumers (i.e. tourists) play a significant role
and the discussion that follows focuses on motivations and their expectations. As the
community is the one stakeholder most subject to any impacts of tourism activity, their
inclusion in the discussion here is essential. Tourism businesses are implicitly taken
into account as they can form part of both DMOs and the community.