To sell and up-sell rooms
The front office will hand over all the expected arrivals and available rooms after reservations office closed at 6:00p.m. The front office will try to sell out all the remaining rooms to cell-in or walk-in guests to ensure 100%occupancy Also it should apply the yield management that is up selling the features of a larger room a higher floor or a better view in higher price for someone booking a room with shortly notice when the demand of room is high