Another communicating strategy is to invite
customers onto your farm. While many CSAs do
not follow the original CSA design of members
providing labor for their products, about 35 percent
of those surveyed in 2009 found it effective to offer
an on-farm event for their members.
Good communication also helps in connecting
with potential new customers. The CSA
operators surveyed in 2009 affimed that their
best advertising was word-of-mouth; but good
Web sites and e-mail communication were also
important. CSAs also fid it benefiial to advertise
at farmers markets, local community centers (such
as libraries), government offies, co-ops, health
food stores, and churches.
Another communicating strategy is to invitecustomers onto your farm. While many CSAs donot follow the original CSA design of membersproviding labor for their products, about 35 percentof those surveyed in 2009 found it effective to offeran on-farm event for their members.Good communication also helps in connectingwith potential new customers. The CSAoperators surveyed in 2009 affimed that theirbest advertising was word-of-mouth; but goodWeb sites and e-mail communication were alsoimportant. CSAs also fid it benefiial to advertiseat farmers markets, local community centers (suchas libraries), government offies, co-ops, healthfood stores, and churches.
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