Many supply chains are the product of history, developed over time as a company grows
with expanding product lines and emerging markets. In larger successful companies, supply
chains can grow to enormous complexity, encompassing billions of dollars in assets and
deeply ingrained processes cemented by hard fought global infrastructures.
If an organization continues to gain profitable market share, acquires other companies and
strengthens its brands, there may be an assumption that the supply chain, while perhaps not
perfect, is functioning to an acceptable degree of efficiency. Based on that assumption, the
transportation network must also be acceptable. Adding to this legacy sense-of-security are
year-to-year improvements in on-time KPIs, reduced dwell time and higher load density, all
pointing to continued improvement.
What is the “full potential” of your transportation network?
But what if it’s not a great supply chain; what if it’s simply an optimized version of an inefficient
supply chain? For most transportation and logistics professionals, this is a challenging
question to answer because it requires visibility into the full supply chain network and the
balancing of numerous performance metrics, including service, cost, complexity, sustainability,
and risk.
So how can you do it? How can you design a transportation network that can achieve its full
potential. Only through computations that isolate your legacy infrastructure and model the
data with a ‘what if’ freedom. Transportation Network Design is a rapidly-growing analysis
approach in the logistics market that enables companies to create digital “models” of their
end-to-end supply chains to evaluate new strategies and identify break-through improvements
in performance.
Transportation Guru™
Transportation Guru is the first software application to integrate transportation route
optimization with network optimization and simulation. The result is a solution that enables
analysts to:
Simulate near-term cost and service improvements to existing
transportation operations
Identify longer-term strategic improvements to the global
transportation network
Run continuous what-if analysis of new strategies, disruptions,
constraints and business challenges
What Got You Here, Won’t Get You There
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