WebPR › webPR tactics › online article syndicationthe conversations around your brand and taking note of what customers aresaying, can also lead you to topics relevant to your audience. Refer to your SEOstrategy, to create articles that complement your SEO efforts.Optimise the article and publish it to your own siteUsing SEO and web copy guidelines, ensure the content is optimised for searchengines, as well as engaging for readers. Publish the article to your ownwebsite first, to establish the authority of your website. Doing this will: • Allow you to reap the SEO benefits of fresh, optimised copy. • Enable your site to be regarded as the expert on that subject. • Avoid Google’s strict duplicate content policies.Firstly, the article needs to be optimised for your website. Implement all thetactics covered in the online copywriting chapter, such as correct metadata,optimised title and key phrases, optimal use of tags and links. Once it islive you will need to wait for it to be indexed by the search engines. If you typethe article title into the search engine and it returns the page with your articleon it as a result, it has been indexed and is ready to be submitted to the onlinearticle syndication sites.The article then needs to be edited for syndicating. Different directories havetheir own requirements and guidelines which need to be adhered to.For example, some directories require that all links to your website in the bodyof the text, bar one, would need to be removed, as well as all mentions of yourcompany as a brand name. You will also need to create an “About the Author”section at the end of the article. This is essentially the boilerplate used to tellreaders more about your company and the information they’ll have access toby visiting the site. You will be able to add two or three links in this section,depending on the directory. Send one link to the home page and the other(s)to pages within the site, preferably a page that has been optimised for the keyphrase used in the link’s anchor text.Most directories allow the inclusion of keywords relevant to the article. Ensurethese are relevant to the article and that the key phrases for which you haveoptimised the article are included. These key phrases will allow readers to findyour articles, using the search function on the directories. This is also calledtagging your article.Many directories also allow a description. This description will be displayed,along with the title of the article, when someone has searched the directory fora key phrase or category for which you have tagged your article. The descriptionshould entice the user to read your article, so it needs to be succinct yetgripping. 399
WebPR › webPR tactics › online article syndicationthe conversations around your brand and taking note of what customers aresaying, can also lead you to topics relevant to your audience. Refer to your SEOstrategy, to create articles that complement your SEO efforts.Optimise the article and publish it to your own siteUsing SEO and web copy guidelines, ensure the content is optimised for searchengines, as well as engaging for readers. Publish the article to your ownwebsite first, to establish the authority of your website. Doing this will: • Allow you to reap the SEO benefits of fresh, optimised copy. • Enable your site to be regarded as the expert on that subject. • Avoid Google’s strict duplicate content policies.Firstly, the article needs to be optimised for your website. Implement all thetactics covered in the online copywriting chapter, such as correct metadata,optimised title and key phrases, optimal use of tags and links. Once it islive you will need to wait for it to be indexed by the search engines. If you typethe article title into the search engine and it returns the page with your articleon it as a result, it has been indexed and is ready to be submitted to the onlinearticle syndication sites.The article then needs to be edited for syndicating. Different directories havetheir own requirements and guidelines which need to be adhered to.For example, some directories require that all links to your website in the bodyof the text, bar one, would need to be removed, as well as all mentions of yourcompany as a brand name. You will also need to create an “About the Author”section at the end of the article. This is essentially the boilerplate used to tellreaders more about your company and the information they’ll have access toby visiting the site. You will be able to add two or three links in this section,depending on the directory. Send one link to the home page and the other(s)to pages within the site, preferably a page that has been optimised for the keyphrase used in the link’s anchor text.Most directories allow the inclusion of keywords relevant to the article. Ensurethese are relevant to the article and that the key phrases for which you haveoptimised the article are included. These key phrases will allow readers to findyour articles, using the search function on the directories. This is also calledtagging your article.Many directories also allow a description. This description will be displayed,along with the title of the article, when someone has searched the directory fora key phrase or category for which you have tagged your article. The descriptionshould entice the user to read your article, so it needs to be succinct yetgripping. 399
การแปล กรุณารอสักครู่..